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Twitter & Cannabis

It’s no secret to those of us on social media that there are certain restrictions placed on cannabis that don’t apply to other products. Due to the differing legal status of cannabis across the US on a state-by-state basis, there are certain restrictions placed on advertising cannabis on social media. As a dispensary, these restrictions can be very annoying!

They prevent us from communicating things such as new products being available, special offers on your favorite products, and limiting the types of giveaways we can offer to our loyal customers and patients. This is why it’s important to sign up for our email list and SMS list! These direct communications allow us to deliver the best offers, new products, and other updates from Seed & Smith straight to your email inbox or by text message. Make sure you are signed up by visiting our website.

Another way you can stay in the loop on our social media is by following us on Twitter!

Twitter is much less stringent than Facebook, and by extension, Instagram. These two platforms limit the type of communications we are able to post, as we went over in the first part of this article. However, Twitter is much less regulated than Facebook or Instagram, and therefore we are able to communicate things we wouldn’t normally be able to on other social media platforms.

You may have heard of Elon Musk, the founder of popular companies such as Tesla and SpaceX. Recently, Musk started the process to purchase Twitter. Many differing opinions exist on why he is going through with the $44 billion purchase, but Musk claims that he wants to defend Freedom of Speech on the platform, one of the important cornerstones of the American Constitution. This is an interesting development, as like Facebook and Instagram, Twitter is a business with its own terms of service and thus reserves the right to moderate any communications on the platform that could be deemed dangerous or otherwise in violation of its terms of service. Whether or not Musk follows through on his claims is yet to be seen, but for now, he maintains his wish to allow Twitter users to speak their mind, whatever that may be. This issue of Freedom of Speech was previously publicized after ex-President Donald Trump had his personal twitter account banned from the platform.

Because Twitter has become an important channel of discourse and information relating to politics, finance, and other important topics of society, there is a spotlight on the acquisition. Musk is a polarizing figure, with many staunch supporters and fierce detractors, and as such, there has been a lot of discussion about the future of the social media platform.

Let’s get back to cannabis. What does this mean for dispensaries and the restrictions discussed above? Hopefully, Twitter maintains its lax policies towards marketing around cannabis. Best case scenario, the situation improves and Twitter becomes a significant platform for cannabis customers, patients, and businesses to come together and have unrestricted lines of communication.

With all this being said, cannabis marketing is much more free than on other platforms. Make sure you follow us on Twitter! If you follow and DM us saying you came from this article, we will give you a special discount code for your next visit to Seed & Smith. Stay tuned for lots of exciting things the 2nd half of the year!

July 9, 2022
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